As technology continues to evolve, so does the landscape of social media marketing (SMM) for Nigerian small and medium enterprises (SMEs). One of the most significant trends is the rise of video content and interactive storytelling. Platforms like Instagram, TikTok, and YouTube have made it easier than ever to create and share engaging videos that capture the audience's attention. Nigerian SMEs can use video content to showcase their products, share customer testimonials, and provide behind-the-scenes looks at their business operations. Interactive storytelling, such as Instagram Stories and Facebook Live sessions, allows businesses to connect with their audience in real-time, answer questions, and build a more personal relationship with their customers.

Another trend transforming SMM for Nigerian SMEs is the use of AI-driven analytics. These advanced tools help businesses understand their audience better by analyzing data on customer behavior, preferences, and engagement. With this information, SMEs can create more targeted and effective marketing campaigns. For instance, AI can identify the best times to post on social media, suggest content ideas based on trending topics, and even predict which products are likely to be popular. By leveraging these insights, Nigerian SMEs can optimize their social media strategies, increase their reach, and improve their overall campaign effectiveness. Adopting these cutting-edge trends not only helps businesses stay ahead of the competition but also ensures sustainable growth in a rapidly changing economic environment.